Updates & SEO

Is it time to freshen up the content on your site or consider developing your position in the Search Engines?  There’s more to content than just accuracy, and more to SEO than you may be aware of.  NorthStar can offer advice and services to suit your situation.

This document has been censored, with the full version being available to our maintenance customers.

At NorthStar we continue to develop our products and services to offer a more comprehensive range of options to our customers.  As a maintenance customer we are able to offer advice on a range of topics regarding your website and can provide services to attend to the majority of these considerations.  The experience we have in web development ensures that we are able to deploy solutions that meet requirements and fit with all other services and systems relating to the overall web package.

This newsletter is aimed at letting you know a bit more about;

  • Site updates and how they can be used to help your online profile
  • What part your updates play in your Search Engine performance
  • What Search Engine Optimisation (SEO) is
  • And what services we provide and recommend to help keep you moving in the right direction

Advertising is the primary role of most websites, and this advertising effort relies on two major factors;

  1. Initial advertising power (including visibility/exposure)
  2. Quality of service (including user and visitor satisfaction)

By attending to these items, your online presence can be optimised to both your users and to Search Engines, ensuring both that people can find you, and that when they do they like what they see.

We hope the supplied information is of use.  If you have any questions or would like to discuss any of the points presented within the document further, please give us a call or drop an email to us at info@northstar-newmedia.co.uk.

Site updates

There are 3 main areas we will discuss within your advertising strategy which are affected by the update of your website information.

Accuracy of information

It is crucial that information presented on a website be kept up to date, and refreshed, in a similar way that you would insist upon updating other aspects of your business to ensure you present a clean and professional impression to your customers.

Further information relating to this element is available to NorthStar’s maintenance customers.

Returning user experience

To a degree this is linked to the previous item, in that they are both targeting users who have found your site and are looking for the information they required.  In this case we consider that users who are returning to your site should be able to see the business or services moving forward.

Further information relating to this element is available to NorthStar’s maintenance customers.

A good way of drawing users’ attention to updates, especially if your site has been visually unchanged for a while, is to consider a design development or redevelopment.  We’ll be looking at the redesign and development process in later newsletters, but if you’d like to discuss this in the meantime, please email us at info@northstar-newmedia.co.uk.

Search Engine performance

This is often considered to be the main factor in online advertising, but there is much more to Search Engine Optimisation than meets the eye.  NorthStar provide Search Engine promotional services as a component in most of our maintenance packages, further details of which will be discussed later in this document.

Further information relating to this element is available to NorthStar’s maintenance customers.

Recommended action

There is a lot that can be done “behind the scenes” with a regularly updated website with regard to the promotional effort and services provided by NorthStar.  The tools and procedures NorthStar New Media uses to optimise websites and promotional devices are enhanced by an updated site, and depending upon the level of your maintenance support contract you will be entitled to have these updates implemented without additional billing.

Further information relating to this element is available to NorthStar’s maintenance customers.

Search Engine Optimisation

NorthStar New Media has significant experience with Search Engine Optimisation (SEO) gained from many years of promoting some of Orkney’s top sites.  These include the Visit Orkney site, which ranks top in Google for searches for “Orkney” and EMEC who score top for “marine energy” and position 4 for “marine renewable energy”.

The web industry changes fast, and to reflect the changes in information available, the search engines change fast too, modifying their algorithms to ensure they act more efficiently at identifying the websites which provide information relevant to users’ searches.

NorthStar will only provide or recommend SEO services which are considered to be legal by search engine terms and conditions and which/who have a proven track record.

Further information relating to this element is available to NorthStar’s maintenance customers.

NorthStar SEO services

As reported in our last newsletter, we are continually monitoring the search engine market and continue to develop the services which are provided on this front to help keep and improve your positioning on the Search Engines.

For situations where you have specific keywords or phrases you want to target, with an aim for your site gaining more preferential ranking in results for those searches, please contact us and we will be able to offer advice on the best way to move forward with this.

Further information relating to this element is available to NorthStar’s maintenance customers.

Sponsored links

Of the “paid-for” advertising systems available through the search engines, the most popular is the Google Adwords system.  When you do a search on Google for something like “Orkney accommodation”, you’ll see the adverts as links to the right and above the main search listings.

NorthStar can help with the preparation for, installation, and monitoring of an Adwords campaign.  The campaign would be targeted to help your users find you early on in the results of a Google search.

Further information relating to this element is available to NorthStar’s maintenance customers.

Advanced SEO service

While NorthStar continues to develop the range of promotional services which are provided as a standard component of maintenance, some situations require a strategy which is more advanced.  Such situations could include websites that require a high ranking position for a popular key phrase such as “scotland property”, “holiday accommodation” or “architect services”.   In these type of cases, the search phrases are quite sought after and the more competition there is, the more advanced the level of service is required.

NorthStar have been working with a professional and dedicated SEO specialist to prepare materials which allow us to offer professional level SEO services to our customers.  Our recommended SEO specialist is dedicated to providing a professional and measurable response to your requirements for online promotional strategy, and has a proven track record with a range of high profile national customers with key phrase targets.

Dedicated SEO is a new service that NorthStar is offering now, so if you have a requirement to drive increased traffic towards your website, and have a budget to assign to this activity, please let us know and we’ll be able to get the ball rolling with a cost analysis of your requirements.

Further information relating to this element is available to NorthStar’s maintenance customers.

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